As I prepare for the application process of future jobs, I find myself wondering what to expect during the interview process. More specifically, I wonder what questions will be asked during the interview. I’ve heard one too many traumatizing interview stories where questions seem to be thrown out of left field and the individual scrambles to come up with the right answer. Similar to any recent college grad, I want to make sure I’m prepared for any question that comes my way.
Recently, PR News posted an article about great questions to ask a PR job candidate. I found this article helpful because it gives PR job candidates insight into what may be asked during an interview. Some of the questions include:
- How do you differentiate your writing for Web audiences?
- Where do you get your news? What do you like to read? (This gives great insight into how well they stay on top of news and trends.)
- Where do you see the industry going in five years?
- Can you describe and analyze how you handled the last crisis situation you were in?
- How would you tell our (brand) story?
- How does the role of social media and viral stories come into play when planning out a PR strategy?
- How can you summarize this story in 12 words?
- What are some of your favorite apps in the PR world that have helped you get a job?
- If an important client or executive asked you to lie for them during a PR crisis, what would you do?
- Have you read today’s newspapers?
Question five stuck out to me because I have heard from multiple individuals working in the PR field that it is extremely important to not only research the company you are applying to work for (that goes with any job), but it is also important to apply your research and skills to the company during the interview. You want to think about how you would help positively brand the company and how you would aid the company in more closely communicating with its publics.
I also found questions two and ten to stick out to me because individuals going through the interview process may forget how important it is to not only read about the company they are applying to, but to also read up on current events. PR employers want to see you not only invested and genuinely interested in their company, but they also want to see you feel that way about news and current events. It is important to be aware of your surroundings when you are in the PR field because timing is crucial.
What are questions you feel should be added to the list?